Head North. Marketing leadership for growth companies across Asia Pacific.
We step in as your senior marketing lead and rebuild how your marketing team works with AI, so spend turns into pipeline your sales team will work.
Where most growth companies are
Somewhere between Series B and D, marketing stops keeping up with the plan.
The board plan assumes pipeline that marketing isn't producing, and sales has stopped trusting the leads. Hiring a full-time CMO takes months and is a big bet at this stage. You need someone to own the number now.
What you get
We rebuild how your marketing team works, with AI agents doing the repeatable work.
Most teams gave everyone an AI assistant and called it transformation. Individuals got a little faster and the team's output stayed the same. We map how your team spends its week, break each workflow into steps and outcomes, and hand whole pieces of that work to agents your people direct and check. Your marketers move to the work only people can do: relationships, judgement and the deals in play.
Diagram. On the left, one long block shows a campaign workflow run by hand. On the right, the same workflow is split into eight steps: agents run research, drafting, building and reporting; people check the brief and the review; re-keying data and the status meeting go away.
Marketing workflow redesign
We map how campaigns, content, reporting and lead handling really get done, then rebuild each workflow around agents with people checking the output.
Agents and automation
We design and build agents for account research, content production, lead routing and reporting, connected to your CRM and data.
Team capability
Masterclasses and coaching so your marketers can run and improve the agents themselves, and stop waiting on vendors for every change.
A revenue engine run with sales
Demand and account programmes that support sales from first touch to closed deal and renewal, measured in pipeline and revenue.
Data and stack sized for your stage
Clean data, tracking and attribution, because agents are only as useful as the data they work from.
How we work: The North Line
Every engagement pushes one number north, in four moves.
The number is the one your board already watches, usually qualified pipeline or new customers. Each review sets the next heading.
- 01
Find your position
Where demand comes from, and how your team spends its week.
- 02
Set the heading
The number to move, and the workflows to rebuild first.
- 03
Rebuild the engine
Agents in the priority workflows, with your people supervising.
- 04
Prove the gain
Results in pipeline and revenue, plus the hours each workflow returns.
What we believe
Four beliefs shape every plan we write.
AI transformation starts with the workflow.
The gains come from redesigning the work itself, step by step.
Marketing works the whole funnel with sales.
Marketing helps at every stage, from opening accounts to renewal.
Reach the whole buying committee at every stage.
Everyone who can stop the deal hears from you, in step with your sellers.
Best fit beats best in class.
We size the team, the stack and the agents to your stage.
Ways to work with us
We meet you where you are.
Four ways to work with us, from a masterclass for your team to acting as your head of marketing. Each one runs on The North Line.
Masterclass and workshops
Your team learns to find its position, set its heading and work alongside agents, on its own plan.
- How long
- One to several days
- Who does the work
- Your team, with us teaching
- Best for
- Companies building their own capability
90-day pilot
We run the full North Line once with your team, from an agreed baseline to a review at the end.
- How long
- 90 days
- Who does the work
- We lead, alongside your team
- Best for
- Companies that want proof before a longer commitment
Your head of marketing
We act as your head of marketing. We set the plan, lead your team and agencies, and report to you every month on the number we agreed.
- How long
- Ongoing, monthly fee, reviewed each quarter
- Who does the work
- We lead, your team and agencies deliver
- Best for
- Companies without a senior marketing leader, or between hires
Advisory
A standing session with your CEO or head of marketing to test plans and decisions before they go out.
- How long
- Ongoing, by session
- Who does the work
- Your team, with us as a sparring partner
- Best for
- Companies with a marketing leader who wants a senior second view
Who leads the work
The person you meet is the person who does the work.
Alpha North is led by a marketing executive with 25 years in B2B and B2C marketing across Asia Pacific, at global technology companies and at high-growth platforms in this region. If we are not the right fit, we will say so.
Past roles at
FAQs
What buyers ask us first.
What is AI marketing transformation?
AI marketing transformation means redesigning how your marketing team works, so AI agents take on whole pieces of work and your people direct and check them. It starts with the workflow, then the tool. We break each workflow, such as campaign builds, content production, lead routing and reporting, into steps and outcomes. Then we decide what an agent owns, where a person reviews, and which steps can stop. You get a team that produces more pipeline with the same people.
How is this different from giving everyone an AI assistant?
An assistant makes each person a little faster, but the team's output usually stays where it was because the work around that person hasn't changed. We change the work itself. Agents take on whole pieces of work, like researching an account or building a campaign, and a person checks the result before it reaches a buyer. That is where the time and pipeline gains come from.
Which marketing work can AI agents take on?
Any work with a clear goal and a way to check the result. Agents today go well past repeating steps. Given an outcome, your tools and your data, an agent can plan the work, carry it out over many steps and correct itself along the way: researching a buying committee, drafting and testing messaging against a brief, building a campaign, or reconciling lead data across systems. What makes this reliable is the engineering around the agent: evals that score its output, quality checks before anything goes out, and a person who reviews the result. Positioning, your point of view and live deals stay with your people.
Will AI agents replace my marketing team?
No. Agents take on defined pieces of work. Your people direct them, check what they produce, and spend their time on positioning, relationships and the deals in play. We train your team to run and improve the agents themselves, so the capability stays with you after we leave.
How is this different from a marketing agency?
An agency delivers the campaigns you brief. We decide which work is worth doing, measure it against pipeline, redesign how your team and its agents do it, and lead the people who deliver it, including your agencies.
Why not hire a full-time CMO?
You may need one later. At Series B to D, a senior hire takes months to find and is a large fixed cost while your go-to-market model is still changing. We build the engine now, and many companies hire a marketing leader to run it once it works.
Which companies do you work with?
B2B and B2C companies at Series B to D across Asia Pacific, where marketing has to support a sales team or a growth target the board is watching. We are based in Singapore.
How does an engagement start?
With a conversation about where you are and the number you need to move. Then we suggest the format that fits: a masterclass, a 90-day pilot, acting as your head of marketing, or advisory. Every format starts with finding your position, so the first thing you get is a map of where your demand comes from and how your team spends its week.
Tell us where you are trying to go.
A short note is enough. We reply within one business day.